This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Valmond & Gibson. This role is remote, with company headquarters in Sydney, NSW.
You'll report directly to the business owner and be responsible for implementing marketing campaigns to generate leads, acquire new customers, and retain existing customers.
As the Marketing Coordinator, you will be responsible for coordinating, planning and executing marketing campaigns across multiple media channels.
You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals.
Your job will be to take the strategic guidance and make it a reality with tactical implementation and execution. The ability to organize, plan, and structure your workload autonomously will be key to your success in this role. We neither have the time nor the inclination to micromanage you. You'll have a lot of freedom in this role but also a lot of responsibility.
THE SIX NON-NEGOTIABLES OF THIS ROLE ARE
- Copywriting. You'll craft direct marketing campaigns across email, mail, web and social media. Your written skills need to be excellent, and we expect to see samples of your previous work.
- Being tech-savvy. You don't need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don't expect you to know all of the tools we use, we do expect you to be comfortable with it and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing etc.
- Leadership potential. Initially, you'll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
- Project management. Ideally, you've had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
- Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
- Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when and how. The attitude of continually starting things on your own is very important.
PERKS & DETAILS OF THE JOB
- This is a completely remote position, so you'll have the ability to create your own schedule. We require an overlap of a minimum of 4 hours per day with AEST working hours.
- Gain management and marketing experience. As the Marketing Coordinator, you will have access to regular coaching and extensive trainings for upskilling and support.
- This is a 40-hour-per-week role with four weeks of annual leave.
- Remuneration of $68 000 AUD to $88 000 AUD depending on experience.
SKILLS NEEDED/DAY-TO-DAY TASKS AND RESPONSIBILITIES
- Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value. Weekly tracking of key metrics related to marketing activities. What gets measured gets managed.
- Writing and editing marketing copy: Write and edit marketing copy for various channels such as social media, email, and website content.
- Create and manage content calendar: Develop a content plan, create, schedule, and analyze content for SEO, email marketing, and social media. Build high-value content assets and repurpose them across media channels.
- Developing marketing materials: Assist in the development of marketing materials such as brochures, flyers, and presentations. Designing lead magnets, resources, content, and landing pages.
- Marketing CRM Management and tracking campaign performance: Managing and scheduling emails, automations, and workflows in ConvertKit. Build out email marketing campaigns, sequences, and newsletters. Track the performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement.
- Managing the company's website: Manage the company's website, including updating content, ensuring website functionality, and improving website performance.
- Coordinating with external vendors: Coordinate with external vendors such as graphic designers, printers, and digital agencies to execute marketing initiatives.
- Coordinating partnerships: The marketing coordinator coordinates sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences.
- Video production management: Coordinating and managing video content and production pipeline, managing videographer, and scheduling video content. Basic video editing skills are a plus!
Job Types: Full-time, Freelance
Salary: $68,000.00 – $88,000.00 per year
Benefits:
- Employee mentoring program
- Professional development assistance
- Work from home
Language:
- English (Required)
Work Location: Remote
Expected Start Date: 24/07/2023
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